Hsiao-Yin Lin is currently a master’s student in Asia-Pacific Industrial and Business Management at National University of Kaohsiung. Her research focuses on digital strategies in the luxury fashion industry, particularly examining how social media engagement relates to brand value through Instagram data. Her interests include ESG, influencer marketing, and brand management in the digital era. She holds certifications including the LVMH Inside Certificate and has developed a strong foundation in data analysis and brand strategy.
Ms. Hsiao-Yin Lin
Presentation Title: Social Media Engagement and Brand Value in the Fashion Industry: Evidence from Instagram
National University of Kaohsiung, Taiwan
Past Speaker