Mrs. Elizabeth Ahberekam

Mrs. Elizabeth Ahberekam

Presentation Title: The Effect of Cognitive and Affective Factors on Purchase Intention for Life Insurance in Malaysia: The Mediating Role of Persuasion from a Neuromarketing Perspective

City University Malaysia

Past Speaker

Elizabeth Ahberekam’s story is one of leadership shaped by industry, discipline, and scholarship. As Director at FULU Marine, she has spent the past 10 years leading commercial and defense shipbuilding supplies, guiding strategy and performance in a highly specialized sector. With undergraduate and master’s degrees in business accounting and a Doctor of Business Administration, she brings the rare combination of executive insight and academic depth. Elizabeth speaks from the intersection of practice and research, offering audiences a thoughtful perspective on leadership, operational excellence, and transformation. Her voice is both grounded and forward-looking, making her a compelling speaker for conversations on business growth, industry innovation, and strategic leadership.

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