Ms. Livia Khalishta Afifah

Ms. Livia Khalishta Afifah

Presentation Title: Beyond the 4P: A Six-Dimensional Criteria Framework for Distribution Channel Evaluation in Functional Beverage Markets

University of Indonesia

Past Speaker

Livia Khalishta Afifah is a Master’s candidate in Industrial Engineering at the Faculty of Engineering, Universitas Indonesia, and holds a bachelor’s degree in Food Technology. Her research interests include multi-criteria decision making (MCDM), supply chain strategy, and distribution management in the food and beverage industry. Professionally, she has over four years of experience in product development, specializing in food, functional beverages, and health beverage products. Currently, she combines her technical and business expertise in a startup environment, focusing on product innovation and market development. Her work bridges food science and industrial engineering to address operational and strategic challenges in the food and beverage sector.

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